How to Encourage Action on Social Media
Any of your social media content efforts are only as valuable as the action they inspire. If not, your content would pretty much just be shouting into an abyss unheard, and well, invisible. Now, it may seem like the lack of activity is out of your control. However, that is far from the truth. There […]
Building Trust on Social Media
Whether your brand has been around on social media for a while or not, it’s important to gain and build the trust of your followers. The thing is, brands come and go, but if you’re in it for the long haul, you have got to gain your consumers’ trust if you want to stay alive […]
How to Build Brand Awareness on Social Media
Let’s face it, cutting through the ever-increasing noise on social media and being seen is easier said than done. In fact, building brand awareness remains a priority for most brands. So, how can you build brand awareness? It may not be easy, but there are a few tried-and-tested ways to go about boosting your […]
How to Choose Meaningful Social Media Goals
In the last two articles, we’ve discussed how social media used by brands differs from the way it’s used by individuals. One of the key things that set it apart, is that when you use social media as part of a marketing strategy, you need to set goals and targets that determine and drive the […]
A Brief Introduction to Social Media (as a Digital Marketing Tool)
Introduction to Social Media As Internet users today, most of us don’t really need a users’ manual to social media as we are pretty much expert users of, at least, the popular social media platforms like Facebook, Twitter, Instagram, Pinterest, or Snapchat. However, using social media on a personal level is very different from using […]
Monitoring
What is Monitoring? Monitoring is used to track the progress of your project or business development. Under monitoring, there is a routine gathering of information on every aspect of the project. When you monitor you check how the projects and activities are progressing. In short, monitoring is a routine collection of data to check if […]
Introduction to Social Listening
It is every company’s aim to build strong and positive brand awareness and a huge following. In this competitive business arena that revolves around social media, the last thing you’d want is to get a bad reputation. Being reputed for the wrong reasons like poor service, a low-quality product is the red flags you need […]
Social Listening
The best way to know what your target audience is to listen to them. Every day, thousands of potential customers are online using social media, and in their interactions, there is a wealth of information to be gleaned – information that can help you target your campaign and increase your return on investment. In this […]
Introduction to finding content
Is content important for your business? Content creation is paramount when it comes to inbound marketing. Creating content not only provides your audience with free and useful information but also helps to attract potential customers to your website. The quality of the content is equally important to engage existing customers. Here are a few […]
Finding curated content
What is Content Curation? Content curation is a delicate blend of finding content that your audience cares about and the value your business provides. This thought builds your content core. As a content curator make it your goal to curate and share content that your audience will enjoy and benefit from. Types of content […]
