The best way to know what your target audience is to listen to them. Every day, thousands of potential customers are online using social media, and in their interactions, there is a wealth of information to be gleaned – information that can help you target your campaign and increase your return on investment. In this section, we’ll be taking a look at what Social Listening entails, and how you can monitor various platforms to get the information you need to tweak your social media advertising campaigns. We will also take a look at Facebook Groups, a great resource for public opinions.
What is Social listening?
Social listening means monitoring your brand’s social media channels. You monitor customer feedback and direct mentions of your brand. Under social listening, you also monitor discussions regarding specific keywords, topics, competitors, or industries. All this is then followed by an analysis to obtain insights and work on those opportunities.
Why is Social Listening important?
Social Listing helps you build customer acquisition. You must have noticed that it is easier to convert your content viewers and followers into leads than approaching random strangers.
When you use social listening, you can monitor the kind of content your followers enjoy. You can also track the comments, posts, shares, hashtags and photos where they mention you.
According to the data gathered from your research, you can create relevant content that would appeal to your target audience. This strategy helps you draw them closer to your brand.
Social Listening Tools:
The internet offers you a huge variety of tools that will help you analyze the results of your social listening. Here are a few tools:
Hubspot is a social media tool that helps you connect with the correct people. It helps you create marketing content, and share that content automatically to various social channels. It helps you track the number of visits and leads you receive. It offers you a lot more benefits.
Sprout Social helps you to improve your social media interactions with customers. It helps you notice emerging trends and influencers by offering advance listening. This platform provides you with valuable insights to constantly track and improve your social strategy.
Hootsuite provides a social monitoring and listening platform. On Hootsuite, you can view all your brand mentions, messages and comments across several social channels. You work on one concise dashboard to reply to all of them. Hootsuite provides you with different business plans to suite your company’s requirements.
You should use social listening and tools available online to promote your business and maintain a good relationship with your customers. It not only helps you retain your customers but also maintain your reputation and gain more customers.