How to Build Brand Awareness on Social Media

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Posted on March 24, 2020


Let’s face it, cutting through the ever-increasing noise on social media and being seen is easier said than done. In fact, building brand awareness remains a priority for most brands. 


So, how can you build brand awareness?  

It may not be easy, but there are a few tried-and-tested ways to go about boosting your brand’s presence on social media. Here are 5 ways to go about it. 

1. Develop a Personality

Social media, at the end of the day, is a set of social platforms where you talk to humans. If you want to build brand awareness, you need to first fine-tune your brand’s personality. Create a personality through your brand voice and identity what is appealing, and make sure that your brand’s content is unique and different from what other people are doing.

2. Post Consistently 

No matter what you do, if you don’t post, you will perish on social media.  Staying active and posting consistently helps enhance your presence as well as boost your visibility on social media (the algorithms are programmed in such a way), thereby increasing the chances of people finding you. 

3. Hashtags 

Hashtags are a great way to reach new audiences and generate brand awareness. Using hashtags helps make finding your post easier and using niche hashtags can help your post get featured on the feed of dedicated potential fans. Another great way to use hashtags is to craft your own unique branded hashtag and encourage people to use it, thereby reaching their audiences.

4. Engage your Audience 

Make sure your posts are engaging and get people talking. You can add CTAs to your content, tag people to get them talking, and just generally make sure your content is thought-provoking and compelling enough to get people interacting. 

5. Leverage Trending Topics and Hashtags

Another tried-and-tested way to build brand awareness is to create content that can piggy-back on trending topics or hashtags. The social media audience loves to talk about trends. If you incorporate the relevant trending topics into your content strategy, for one, you will come across as a source of knowledge to your followers. And if the content you create is fun, your audience would be sharing it in no time. 

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