Planning and Evaluating

planning and evaluating

Before you can start posting on social media, you need to have a plan in place – a strategy that you can follow to get the most out of your content and the platform that you’re posting on. In this section, we’re going to teach you how to create a social media calendar that works […]

Different social media platforms


With so many different types of social media platforms available, sometimes it’s hard to keep track of them. Moreover, as a business, how do you know which platforms will be beneficial for your business based on your target audience? In this section, we break down the most popular social media platforms currently available such as […]

Introduction to Social Media


You know what Social Media is, but do you know how you can make it work for you? Platforms like Facebook, Instagram, Twitter and other social media are great tools for promoting your business. In this section, we’ll help you choose the right platform for your business, and help you build a strategy around it. […]



Releasing too many videos at a time could be a bad idea. But you can definitely upload them in bulk and schedule as to when you want to publish them. By doing so, you can analyze aspects like audience retention, or the brand loyalty of your customers.  When you schedule uploads make sure you abide […]

Recorded Videos


Videos play a very important role in engaging with audiences on social media. So recording, storing or preserving a video to be posted at the right time is crucial. These videos can be recorded interviews, behind-the-scenes videos, feature or product videos, promotions and deals, user-generated content, recorded tutorials, announcements, reveals, giveaways, events, news, etc.    […]

Live Streaming


What is Live Streaming  Live streaming is basically watching a live video of any program, event, sport or concert at the exact same time it is being performed or taking place. This beats watching recorded videos of the same later. Live streaming can include breaking news broadcasts, videos of friends and family streaming live, sports […]

Content-type for each social media platform


Facebook: videos, photos, and curated content Instagram: stories, high-quality photos, videos and quotes Twitter: blog posts, GIFs, News LinkedIn: professional content, company news, jobs  Pinterest: infographics, photos      Facebook    The ultimate goal of creating a Facebook page is to build your brand and engage with your fans.  The best way is through creating […]



What is a BLOG A Blog is an online journal or a diary on a website. It includes content such as text, pictures, animated GIFs and videos. Initially, a blog was supposed to be a personal journal, but a blog owner nowadays can give its blogs the access to be private or public and share […]



An image is the visual perception of a picture or a photograph that is copied or stored in its electronic form. An image can be accurately described in vector graphics or bitmap. An image map is a file that contains information about different locations with hyperlinks.    9 different types of image file formats: JPEG […]

Facebook Groups


What are Facebook Groups? Facebook Groups is a place where like-minded people share their opinions and common interests. They do so by working together around a common cause. There are various ways in which they create awareness, like sharing pictures, posts, organize events, discuss issues, share posts, videos or images related to their cause.    […]