How To Use Header Tags
Headings (and sub-headings) help provide structure to your content by organizing and breaking it down into smaller sections. Heading tags range from H1 through H6, with H1 being the largest in size. The importance of a blog/page is correlated with its heading by both readers and search engine spiders. Headings (H1-H6) can and should be […]
Video SEO
Videos Videos always have a higher conversion and click-through rate (approx. 41%) than plain text ads in the Universal Search results. Hence, this area should be a key focal point in any marketing strategy. So how do you get your video shown to the right type of people? Video SEO will do its trick. […]
How does navigation feature help in rankings?
How does navigational feature help in rankings? There are three Navigational rankings structures that are used, in combination or individually, on websites. Each of these navigational units can help contribute to improved rankings; however, before they can contribute in a positive way, we need first make sure they are not creating problems and hindering potential rankings. […]
Miscellaneous SEO Issues & ways to fix them
SEO is like a game of chess, where every move you make will come with its set of pros and cons. Though it may seem like you have taken the right steps towards ranking high on a SERP, there are further aspects to consider what might be hampering your rankings on search engines, or about […]
An overview of SEO
SEO, which stands for Search engine optimisation, is a word whose true meaning and value are underestimated by the common businessman. Over the course of time, it has evolved to more than just keywords. A good piece of content, may not be noticed and recognised if good keyword research is not incorporated before you begin […]
What is PageRank®?
PageRank® is the fundamental algorithm on which Google’s rankings are based; however, it is no longer (and hasn’t been for a few years) the overwhelming factor in a page’s ability to rank. There are two types of PageRank®, one which Google uses internally and is a rational number between 0 and 1. The other is […]
SEO Audit
When it comes to on-page SEO, keywords, meta-tags, URLs, headers, etc are terminologies you’ve heard over and over again. It can get overwhelming to remember all the different rules that would make for the best practices and land your webpage on top of Google’s search page. Since on-Page SEO is all about the content of […]
Robots.txt
The robots.txt, a creation of the Robots Exclusion Protocol, is a file that is stored in a website’s root directory (.e.g., example.com/robots.txt), and is used to provide crawl instructions to automated web crawlers that visit your website. The robots.txt file is used by webmasters to instruct crawlers which parts of their site they would like […]
Internal links
What are internal links in on-page SEO? When the hyperlinks on a page link to another page on your own website, it is known as internal linking. These are not the same as external links, which link out to pages on other websites. If a website has more than one page it will be connected […]
The different on page SEO factors
Images Though they are sometimes neglected, images are an important part of search engine optimization efforts. Images help search engines rank the user-friendliness of your page. Each image on a website has several ways in which it can be optimised to help contribute to the SEO process. Page titles The title tag is a required part […]
