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Video SEO


Videos always have a higher conversion and click-through rate (approx. 41%) than plain text ads in the Universal Search results. Hence, this area should be a key focal point in any marketing strategy. So how do you get your video shown to the right type of people? Video SEO will do its trick. 


Basic Video SEO  

Video quality is essential for your content to stand out and rank in the first place. Studies have shown that all 100% of videos returned in universal searches also ranked in the first place of their native platform. So if your video does not rank well on its home page, it most, likely won’t do well in a universal search. Host your video on the most frequented platforms, such as Youtube. 


Keyword Do’s and Don’ts  

Do not use transactional keywords (such as ‘buy’, ‘cheap’, ‘free’ and ‘sale’ etc.) or navigational keywords (such as brand descriptions, names, site URLs, etc) as these tend to signal a more spammy quality.  DO USE informative words like ‘how-to’, ‘learn’, ‘what is’ and ‘history of’ as these types of terms aim to address a question or solve a problem and tend to rank better.

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Frequently Asked Questions about Blogs in Business

Search Engine Optimization in Goa
What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.