An overview of SEO

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Posted on March 23, 2020


SEO, which stands for Search engine optimisation, is a word whose true meaning and value are underestimated by the common businessman. Over the course of time, it has evolved to more than just keywords. A good piece of content, may not be noticed and recognised if good keyword research is not incorporated before you begin writing.

So what is search engine optimisation?

It is a collection of tools and innovative practices that boost your website rank in SERP (search engine result page). Thus, increasing traffic flow to your site and consequently driving higher sales.

With the evolution of AI, SEO today is far more complex and involves a much broader scope of considerations, besides creating quality content. So are you wondering what would make for a good SEO plan? Where do you have to incorporate these strategies? What are the factors you would need to familiarise yourself with to top the search engine rankings? Let’s find out.


Website friendly SEO doesn’t just mean writing topics based on the most famous search query. It means including keywords in titles, descriptions, as well as images to make it easier for search engines to find you. Whether your site is old or new, a new plan just for your web page might be a great way to begin your journey.

Content and related markup

This is probably the most popular one on the list. Content is king is a phrase we’ve all heard, and it’s your content that will communicate with your clients and potential business prospects before they personally approach you.

On-page SEO topics

Do an analysis and keyword research based on ranking factors to provide value to the people searching for the topic you write on.

Link-related topics

As part of off-page SEO, links play an important role in increasing your Google rankings. Once you dive into the realm of linking, you’ll unlock a whole new world for SEO.


Once you’ve covered the basic ins and outs of SEO, your job doesn’t end there. You have to constantly monitor your traffic, fix any broken links, and/or optimise your content to create a smooth user experience.


Google and other search engine’s algorithms are subject to frequent change. Even if you’re an expert and you have to update yourself to be on top of the game at all times. So if someone is offering you SEO advice that doesn’t feel quite right, check in with the specific topic page.


If you’re on this page, you already know what SEO is. Even so, search engine optimization is a set of rules followed, incorporated or coded in a website or page to achieve higher rankings in a search engines’ organic results. It is a means of increasing the quality of a web page and create a great user experience.  

That being said, SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is it so important? Regardless of the industry or business size, businesses need SEO to take their brand to the next level.  We’ve listed down five of the huge reasons to offer some further clarity, 

Organic search visibility – imagine a scenario where you have the most valuable and relevant information related to a search query, however, your page doesn’t show up on the search engine results page. This is where SEO aids in increasing your organic search visibility and is a huge part of a business’ website performance. 

Build trust and credibility – The main aim of an SEO plan should be to establish a strong foundation for a website with a smooth user experience. When this works right, and your web page shows up on Google’s search page it will add to the credibility of your brand and its properties.

Good SEO = Great user experience – Optimal user experience is a way, not many realise, to increase organic rankings and maximum visibility. Customers know what they want when they put in a search query. If they can’t find it, the performance of your site will suffer.  Quality SEO that incorporates a positive user experience will always leveraging it to work in a brand’s favour

Local SEO = Increased Engagement + Traffic + Conversions – By adding your business data to local channels and database’ you optimise your digital properties for the location closest to you first. Thus, making you visible quickly and easily to clients in your vicinity and putting them one step closer to a transaction. 

SEO is relatively cheap – Of course, it costs money! But when you compare it to the other advertising methods, Digital Marketing and consequently SEO costs a lot less and also has long term benefits. 

SEO has come a long way from the days of just keywords and titles. The list of its benefits and importance can go on and on. It has also proved to increase business massively for companies who’ve tried it.

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