Does your website lack


We are determined to make your website traffic grow. Our only question is, are you ready?

Miscellaneous SEO Issues & ways to fix them


SEO is like a game of chess, where every move you make will come with its set of pros and cons. Though it may seem like you have taken the right steps towards ranking high on a SERP, there are further aspects to consider what might be hampering your rankings on search engines, or about how to improve SEO. The domain age, domain length, and structure, time when the domain is renewed, all are taken into consideration by search engines. Though these aspects may seem to have a minimal effect on the ranking, they are important and should be taken into consideration. 


Domain Age

As the name suggests, this refers to the length of time that a domain has existed, by taking into consideration the age of a website. The duration of how long the domain has been registered and indexed by Google is one of the ranking factors. Older the page, the more credibility it receives. Although this does not last a long time, the point is that Google will take some amount of time before completely trusting a brand new domain over an existing one. 


Date of Expiration

If you renew your domain one year at a time or only when it is about to expire, it communicates in a manner to Google that the site is not a priority. This kind of information could potentially weaken rankings and is not advisable.

Always register your domain for a number of years at once, or at least a good distance from the expiration date (ie., within 12-24 months from the expiration). It indicates to search engines that you are committed to sustaining the site activity and development for a substantial amount of time.


Domain Length & Structure

Short domain names and URLs are preferable over longer ones, both for usability and SEO purposes. As an example, it would be more advantageous to have the domain as opposed to

Try to keep your domain name as specific to your main keyword as possible. For example, if a website is about Kitchenware, it would be best to have the domain This would benefit the site in not one but three ways. 

First, the domain name would be imprinted in the minds of your visitors who would like to come back. Second, your website would enjoy a decent amount of type-in traffic. Third, when linking to the website, having an exact keyword in the link text and URL would help a lot.  

Although an exact keyword match domain used to be a significant factor in rankings; it only offers indirect ranking benefits in today’s world of SEO.


Remember when focusing on the structure of your website, the value within a site should be based on incoming links and content. URLs do play a role, but the strength of links and content on your site will be what drives the potential for possibly ranking higher on search engines.

Schedule a call with us now!

Optimize your strategy with a personalized consultation—schedule a call today to boost your digital marketing success.

Share this blog

There’s always more to read!

Frequently Asked Questions about Blogs in Business

Search Engine Optimization in Goa
What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

How can I make my blog posts more engaging?

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


How can I promote my blog posts?

Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

How can I stay updated on blogging trends and best practices?

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.