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What is PageRank®?

What is PageRank?

PageRank® is the fundamental algorithm on which Google’s rankings are based; however, it is no longer (and hasn’t been for a few years) the overwhelming factor in a page’s ability to rank. There are two types of PageRank®, one which Google uses internally and is a rational number between 0 and 1. The other is the public PageRank®, which is what used to show up on the Google Toolbar, but is now only accessible through third-party browser plugins or extensions, and is a number between 1 and 10. In both cases the higher the number the more ‘powerful’ the website.

A website’s PageRank® depends on the incoming links pointing to the website from external pages (either on the same site or third-party websites). Every link from another page acts as a vote or adds some amount of value to your page rank that’ll have an impact on rankings. The PageRank® of a web page is dependent only on link value and absolutely nothing else. The Google algorithm may decide to not assign the value of incoming links to a particular page; however, whatever value it does assign will be based on links, and not content or any other criteria.

Links are important to a website’s for ranking ability, it is an important aspect of search engine

optimization. Technically, the more incoming links a web page has the higher its PageRank® will be. Of course, the PageRank® of those pages linking to the site in question is also important–the higher the PageRank® of the linking page, the more value it can pass on to the site to which it is linking. But don’t go running after high PageRank® links yet; there is more to it than that. 

Another important thing to note is that just cross-linking the pages of your own website will not increase your PageRank® (it will just pass it around from page to page).

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Frequently Asked Questions about Blogs in Business

Search Engine Optimization in Goa
What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.