Images
Though they are sometimes neglected, images are an important part of search engine optimization efforts. Images help search engines rank the user-friendliness of your page. Each image on a website has several ways in which it can be optimised to help contribute to the SEO process.
Page titles
The title tag is a required part of all HTML/XHTML documents and plays an important part in both user experience and search engine optimization. Your title tag’s intended use is to provide a concise and accurate description of the content on a webpage. It also improves user experience. By including relevant keywords, webmasters can make a significant impact on a website’s ranking; making descriptive and keyword-rich title tags one of the most important aspects of on-page search engine optimization
Meta tags
Meta tags are HTML elements which provide metadata about a web page. Two of the major meta tags are descriptions and keywords. Each meta tag has its own specific function and can be used to present search engine spiders or web browsers with information about the content or structure of the page. Even though some meta tags are minor, they are a useful part of a successful on-page search engine optimization strategy.
Image alt-text
The alt attribute is used to note alternative text (alt-text) information to be rendered when the element to which the alt text has been applied are not available to be rendered (e.g., missing image file, missing video file). The alt text is also utilized by screen readers (generally used by the visually impaired).
Page URLs
The URL has been used and abused by those trying to do SEO for a long time; however, making your URLs contribute to your SEO efforts requires adherence to a few important rules. These rules will not only help you avoid any problems (i.e., creating spammy URLs), but also create optimized and user-friendly URLs that will contribute positively to SEO.
-Short URLs are better – the shorter the URL the more useful and helpful it will be. Keeping URLs concise will also help you avoid creating a spammy URL.
-Avoid using dynamic URLs – but if you must, try and keep them to one or two parameters. Use hyphens to separate words
-Keep a small directory list – Avoid creating a new directory in your URL wherever possible. This does not mean that every page should be in your root directory.
-URLs should be descriptive – Try to keep URLs as descriptive as possible while maintaining crispness.
