SEO Audit

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Posted on March 23, 2020

SEO Audit

When it comes to on-page SEO, keywords, meta-tags, URLs, headers, etc are terminologies you’ve heard over and over again. It can get overwhelming to remember all the different rules that would make for the best practices and land your webpage on top of Google’s search page.  

Since on-Page SEO is all about the content of your page,  it has two major goals. First, to help you create content that satisfies the user intent, and second, to guide you on how to create SEO friendly content easily understood by search engines.

By following the checklist, you’ll be increasing your web traffic in no time!

How to use this checklist? Convert it into a checklist on a doc or download and tick off as you go. The best way is to start working through the items one-by-one.

Try not to skip any item, even if it seems not so important at the time. When it comes to SEO, it’s a lot of small things together that can make a difference in your Google rankings

Here is your on-page SEO checklist:

  • Is your logo optimized? (name, alt text schema, and size)
  • Are the page titles of all web pages including the homepage optimized? 
  • Is the meta description tag of all pages including the homepage optimized? 
  • Check on incognito mode how the website looks when you search for your brand name in Google 
  • Is the site structure for site links optimized?
  • Is the H1 tag for all websites pages including the homepage optimized?
  • Are subheadings added in a hierarchical structure
  • Make sure your internal linking strategy complies with best practices.
  • Has credit been given to other high-quality websites in your external linking strategy?
  • Does your content satisfy the user’s intent?
  • Have you incorporated long-tail keywords in your posts?
  • Is the target keyword present in your opening paragraph?
  • Add text to pictures
  • Create long-form content
  • Is the content easy to read? (formatting and styling) 
  • Have your images been optimized? (file size, ALT text, caption below images)
  • Create dedicated image sitemap and submit to Google
  • Optimize videos and different other multimedia elements (with proper schemas)
  • Create a dedicated Video sitemap and submit to Google
  • Optimise titles / description / content for your category pages
  • Noindex  the ‘tag’ usage wherever not required

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