On-page SEO
Search Engine Optimisation is perhaps one of the fastest evolving fields of digital marketing. Being the most impactful service, expertise in SEO is one of the most sought after things in today’s market. Even if you’re a beginner and the learning journey seems long, there are a few SEO checklists that can help you get […]
On-site SEO elements – Architecture Elements
Site Architecture Elements The elements that make up your website and site pages are known as site architecture elements. A well-structured website will help Google and other search engines easily crawl the pages and its content. Page URLs Make sure your page URLs are simple and easy for both readers and search engines. Keep your […]
On-site SEO elements – HTML Elements
As mentioned in the previous section, on-site SEO is made up of three elements. After explaining the different content elements, let’s look at the next set of on-site elements: HTML Elements. HTML Elements These are elements present in your source code. Click View > Developer > View Source in the top menu to see the […]
On-site SEO elements – Content Elements
On-page SEO is an SEO practice that can be completely controlled by the one writing it. It is completely up to you, about what topic you wish to establish, and the goal or end-result you wish to see. It is you who gets to see who you wish to target and what are the main […]
Terms to remember for content marketing
301 Redirect - Permanent way to redirect a page AdWords - Google’s keyword research tool Anchor text - Hyperlinked text Your hyperlinked text should always be concise and relevant to the page you’re linking to, as well as to your own site. This helps search engines see how people understand your content. So whenever you […]
White Hat SEO
The terms ‘white hat’ and ‘black hat’ come from the old black and white westerns where the hero always wore a white hat, and the bad guys always wore black hats. So obviously anyone who practices ‘White hat’ SEO is someone who abides by all the rules of the webmaster guidelines and who doesn’t try […]
Black Hat SEO
Black hat SEO, as the name suggests, is considered like the sneaky criminals of the search engine optimization world. What we actually mean is black hat SEO are those techniques and strategies implemented by owners and marketers that are not part of the whole search engine optimization game. They break the regular rules and use […]
Advantages of Content Analysis
Database Acquirement Your presence as a researcher doesn’t influence the results and the data you collect can be used in the long run You can analyse communication and social interaction without the direct involvement of participants. The results won’t be affected by your presence as a researcher. Transparent and replicable If done the right way, […]
Are you analyzing your content the right way?
Just like customer research is important when you build a business or take over a client’s digital marketing, content analysis is just as important. Customer research and content analysis go hand in hand and are the basic foundation for increasing business through digital marketing. The data obtained through analysis can be used to measure the […]
