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On-page SEO


Search Engine Optimisation is perhaps one of the fastest evolving fields of digital marketing. Being the most impactful service, expertise in SEO is one of the most sought after things in today’s market. Even if you’re a beginner and the learning journey seems long, there are a few SEO checklists that can help you get started, especially when it comes to on-page SEO and technical SEO.

There are three basic types of SEO, and among all, off-page SEO has gained a lot of attention in the last few years. But, there is no point focusing on something such as link-building if your on-page SEO fundamentals are not in check. 

Whether you’re working on your own page’s optimisation or you’re an SEO agency just starting out, here is an on-page SEO cheat checklist that can help you.

High-Quality Content.

Make sure your content is of great quality through the lens of Google’s E-A-T framework, which stands for Expertise, Authoritativeness, and Trustworthiness. Google’s SEO rankings are correlated to the quality of your content.

Title Tag 

The HTML tag is the first clue of what your page’s content is. It is true that the impact of the title in SEO may be little. But missing, duplicate, or poorly-written title tags can all negatively impact your SEO results. 


Compelling headlines can improve your click-through and intrigue users to read your content. The more users you have coming to your page, the higher it would get ranked. 

Header Tags 

Header tags are HTML elements (H1-H6) that identify headings and subheadings. They differentiate them from other types of text like your paragraph text. Header tags help your readers navigate your page’s content and also help your SEO.

Blog Writing 

One of the oldest strategies in the book – blog or SEO writing. When you write blogs, you shouldn’t just write for the sake of it but keep both search engines and users in mind while brainstorming ideas.

Don’t Over-Use Keywords. 

Keywords can help, but sprinkling them on every page can have self-harming consequences. For one, Google hates “keyword stuffing”. Two, overused keywords across your pages will lead to pages competing with one another. 

Re-evaluate Existing Content 

As you create new content, make sure you keep combing through old content to ensure it’s optimisation. Remove stale and irrelevant content and learn from your old content to improve the future one. 

Image Optimisation 

Using lots of images can help make your page attractive. But the use of poorly optimised images will slow your page down and also mean poor SEO rankings. 

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Frequently Asked Questions about Blogs in Business

Search Engine Optimization in Goa
What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.