Terms to remember for content marketing

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Posted on January 21, 2020

content marketing terms

301​ ​Redirect​​ ​-​ ​Permanent​ ​way​ ​to​ ​redirect​ ​a​ ​page    

AdWords​​ ​-​ Google’s keyword research tool     

Anchor​ ​text​​ ​-​ Hyperlinked text

Your hyperlinked text should always be concise and relevant to the page you’re linking to, as well as to your own site. This helps search engines see how people understand your content. So whenever​ ​you​ ​link​ ​internally,​ ​or​ ​when​ ​you​ ​ask​ ​partners​ ​to​ ​link​ ​to​ ​your website,​ ​you​ ​want​ ​to​ ​be​ ​sure​ ​the​ ​anchor​ ​text​ ​is​ ​a​ ​relevant​ ​keyword​ ​or​ ​phrase.   

Authority​​ ​-​ ​Calculated​ ​credibility    

H1​ ​tag​​ ​-​ ​Breaking​ ​up​ ​content​ ​into​ ​sections​ ​and​ ​subsections​ ​helps​ ​search​ ​engines​ ​to​ ​determine what​ ​the​ ​major​ ​and​ ​minor​ ​points​ ​are.​ ​This also improves the user experience for readers who are more likely to skim through your content than reading it word for word.  

Keyword​ ​Density​​ ​-​ ​%​ ​related​ ​keywords    

Landing​ ​Page​ ​​-​ ​The​ ​first​ ​page​ ​someone​ ​lands​ ​on​ ​when​ ​they​ ​get​ ​to​ ​your​ ​site.​ This could be chosen by you and should not necessarily be your home page.

Long​ ​Tail​ ​Keyword​​ ​-​ ​3-4​ ​keyword​ ​phrases​ ​which​ ​are​ ​very,​ ​very​ ​specific​ ​to​ ​what your business is about. ​The​ ​more​ ​specific​ ​the​ ​phrase,​ ​the​ ​more​ ​targeted​ ​the​ ​audience​ ​and​ ​more​ ​likely they​ ​are​ ​to​ ​convert​ ​when​ ​they​ ​get​ ​to​ ​your​ ​site.     

Meta​ ​Description​​ ​-​ ​A​ ​brief​ ​summary​ ​of​ ​your​ ​article​ ​that​ ​appears​ ​under​ ​​the main ​headline​ ​in​ ​the search results page.  It is like a preview to your content and should be the most exciting bit of it all. Meta​ ​descriptions should be short and up to ​160 characters​ ​or​ ​less​ ​to​ ​optimise​ ​for​ ​mobile.    

Organic​ ​traffic​​ ​-​ ​Traffic​ ​that​ ​comes​ ​to​ ​your​ ​site via search and not paid traffic

SEM​ ​​-​ ​Search​ ​Engine​ ​Marketing    

SEO​​ ​-​ ​Search​ ​Engine​ ​Optimization    

SERP​​ ​-​ ​Search​ ​Engine​ ​Results​ ​Page 

 Sitemap​ ​​-​ ​A​ ​list​ ​of​ ​all​ ​your​ ​site’s​ ​URLs​ ​in​ ​XML​ ​file​ ​form.​ ​

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