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Terms to remember for content marketing

content marketing terms

301​ ​Redirect​​ ​-​ ​Permanent​ ​way​ ​to​ ​redirect​ ​a​ ​page    

AdWords​​ ​-​ Google’s keyword research tool     

Anchor​ ​text​​ ​-​ Hyperlinked text

Your hyperlinked text should always be concise and relevant to the page you’re linking to, as well as to your own site. This helps search engines see how people understand your content. So whenever​ ​you​ ​link​ ​internally,​ ​or​ ​when​ ​you​ ​ask​ ​partners​ ​to​ ​link​ ​to​ ​your website,​ ​you​ ​want​ ​to​ ​be​ ​sure​ ​the​ ​anchor​ ​text​ ​is​ ​a​ ​relevant​ ​keyword​ ​or​ ​phrase.   

Authority​​ ​-​ ​Calculated​ ​credibility    

H1​ ​tag​​ ​-​ ​Breaking​ ​up​ ​content​ ​into​ ​sections​ ​and​ ​subsections​ ​helps​ ​search​ ​engines​ ​to​ ​determine what​ ​the​ ​major​ ​and​ ​minor​ ​points​ ​are.​ ​This also improves the user experience for readers who are more likely to skim through your content than reading it word for word.  

Keyword​ ​Density​​ ​-​ ​%​ ​related​ ​keywords    

Landing​ ​Page​ ​​-​ ​The​ ​first​ ​page​ ​someone​ ​lands​ ​on​ ​when​ ​they​ ​get​ ​to​ ​your​ ​site.​ This could be chosen by you and should not necessarily be your home page.

Long​ ​Tail​ ​Keyword​​ ​-​ ​3-4​ ​keyword​ ​phrases​ ​which​ ​are​ ​very,​ ​very​ ​specific​ ​to​ ​what your business is about. ​The​ ​more​ ​specific​ ​the​ ​phrase,​ ​the​ ​more​ ​targeted​ ​the​ ​audience​ ​and​ ​more​ ​likely they​ ​are​ ​to​ ​convert​ ​when​ ​they​ ​get​ ​to​ ​your​ ​site.     

Meta​ ​Description​​ ​-​ ​A​ ​brief​ ​summary​ ​of​ ​your​ ​article​ ​that​ ​appears​ ​under​ ​​the main ​headline​ ​in​ ​the search results page.  It is like a preview to your content and should be the most exciting bit of it all. Meta​ ​descriptions should be short and up to ​160 characters​ ​or​ ​less​ ​to​ ​optimise​ ​for​ ​mobile.    

Organic​ ​traffic​​ ​-​ ​Traffic​ ​that​ ​comes​ ​to​ ​your​ ​site via search and not paid traffic

SEM​ ​​-​ ​Search​ ​Engine​ ​Marketing    

SEO​​ ​-​ ​Search​ ​Engine​ ​Optimization    

SERP​​ ​-​ ​Search​ ​Engine​ ​Results​ ​Page 

 Sitemap​ ​​-​ ​A​ ​list​ ​of​ ​all​ ​your​ ​site’s​ ​URLs​ ​in​ ​XML​ ​file​ ​form.​ ​

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Frequently Asked Questions about Blogs in Business

Search Engine Optimization in Goa
What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.