Advantages of Content Analysis

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Posted on January 18, 2020

advantages of content analysis

Database Acquirement

Your presence as a researcher doesn’t influence the results and the data you collect can be used in the long run  You can analyse communication and social interaction without the direct involvement of participants. The results won’t be affected by your presence as a researcher. 

Transparent and replicable

If done the right way,  your content analysis will follow a detailed procedure that can easily be replicated by other researchers, yielding results with high reliability.

Highly flexible and at no cost 

Good content analysis can be conducted at any time, and anywhere, at a very low cost – all you need is access to fast internet and the appropriate sources.

With the right content analysis report, SEO analysis will become much easier. 

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