On-site SEO elements – Architecture Elements

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Posted on January 21, 2020


Site Architecture Elements

The elements that make up your website and site pages are known as site architecture elements. A well-structured website will help Google and other search engines easily crawl the pages and its content.

Page URLs
Make sure your page URLs are simple and easy for both readers and search engines. Keep your site hierarchy consistent as you create subpages, blog posts, and other types of internal pages.

Internal linking
The process of hyperlinking to other helpful and relevant pages on the same website is known as Internal linking. Try to make sure you add internal linking in your on-page SEO strategy because internal links send readers to other pages on your website, keeping them around longer and thus telling Google your site is valuable and helpful.

Mobile responsiveness
Did you know over the last year, Google has started favouring sites that are optimized for faster mobile speeds — even for desktop searches? Mobile responsiveness matters.

Site speed
Whether being viewed on a mobile device or desktop, your site must be able to load quickly. Page speed counts big-time for on-page SEO. Google cares about user experience first and foremost. If your site loads slowly or haphazardly, it’s likely your visitors aren’t going to stick around — and Google knows that. Moreover, site speed can impact conversions and ROI.

Now that you understand the different on-page SEO elements, create a checklist while incorporating any strategy, and improve your on-page SEO.

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