Writing and Optimising Keyword-Rich Content
The ultimate goal for many brands is to have a fully SEO-optimised website in order to rank higher than their competitors. SEO in the last couple of years has evolved to become more intelligent and refined, making it important to searchers, readers, bloggers, and marketers. Today, having the best quality and SEO-optimised keyword-rich content is […]
Local SEO Ranking Factors
Building citations Citation building enhances your business’s local rankings and gives you more online visibility, which means more traffic and sales conversions. It generally means providing your company’s name, an address with a zip code, and a phone number. Citations on Facebook, Google, social media platforms that need NAP data, and other online directories such […]
A hands-on guide to doing content analysis
Just like customer research is important when you build a business or take over a client’s digital marketing, content analysis is just as important. Customer research and content analysis go hand in hand and are the basic foundation for increasing business through digital marketing. The data obtained through analysis can be used to measure the […]
How to use links to work out SEO?
Text Links Internal text links are a method of interlinking pages within a single domain. If implemented properly, internal text links can not only contribute to better search engine rankings but also make your website more user-friendly by allowing in-text navigational options for site visitors. The text link is different from a traditional navigational link, […]
Internal Linking
Internal linking is the process of using a website’s navigation, content, and other link-able elements to develop a logical and consistent linking structure to highlight and emphasize on keyword importance for which the website is aiming to rank. Internal linking contributes to the usability and search engine friendliness of a website in a variety of […]
Backlinks and how to build on it
What are backlinks? Backlinks, inbound links or incoming links, are an important segment of your off-page SEO strategy. These are created when one website leads (links) to another. The link from an external website, leading to your page is what is called a backlink. The importance of backlinks? Backlinks play an important role in […]
Do you deserve your backlinks?
Before you dive into this article, it is important to understand what is a backlink and the role it plays in a website’s ranking. So if you find yourself even a tad bit confused, check out our other blogs on backlinking and offsite SEO practice. Although backlink building and backlink earning may sound very […]
How to increase your website authority in backlinking
Before the creation of a website, every creator researches on how to make his/her website rank on top of a SERP. Of course, the most famous answer to this would be using SEO. If we were to elaborate this further, off-site SEO would be a way to increase your page rank. Backlinking plays a very […]
Nofollow links vs follow and how you can use it to your advantage
If you’re researching about SEO and the different ways to make your website pop on top of SERP, then you’ve definitely come across the terms, follow and no-follow links. Before we dive in, let’s learn a little more about SEO and what it comprises. When a page has a link from another website, it […]
8 Hacks to perfect your backlink game
8 Hacks to perfect your backlink game In today’s digital era, the internet is used for almost anything and everything. Whether it’s to learn a new skill or find a solution to a problem, we all pick up our phones before even consulting experts. This is because there’s a certain trust factor between users and […]