What Is Black Hat SEO?
Black hat SEO refers to the practices used to increase the rank of a website in search engines by violating the search engines’ protocols. Why Should You Avoid Black Hat SEO? Violators who incorporate Black Hat SEO techniques to increase their site ranking are likely to get their website heavily penalized or de-indexed from Google […]
How do I rank well in local search?
How do I improve my ranking in local search? By now you must be well aware of what local SEO is and are probably wondering how to succeed in it! But before we dive into that, let’s first familiarise ourselves with its three core elements: Proximity: How close is your business to the searcher? Relevance: […]
How Search Engine Works: Crawling, Indexing & Ranking
What is a search engine? Search engines like Google, Bing, Yahoo etc. are answer machines. They exist to discover, understand, and organise the Internet’s content in order to offer the most relevant results to questions that the users are asking. In order for your website to show up in the SERPs (Search Engine Results Page), […]
A Comprehensive Guide To Local SEO For Beginners
What is local SEO? In case you didn’t already know, Google has different algorithms for standard and local search results. Local SEO is an incredible way to promote your products and services to local customers online. It is highly effective in helping local businesses improve traffic to their websites or through their doors. Local SEO […]
What Does Site Structure Mean and Why It’s Important
Site structure refers to how you organise your website’s content. Your website can contain a variety of content, including posts and pages. Site structure determines how this content is grouped, linked, and displayed to the visitor. If your site is well structured, your users will be available to navigate through your site easily and find […]
What is Link Juice aka “Link Equity”?
Link equity or link juice, defines the manner in which a link can pass authority or value from one page to another within a single website or between multiple sites. Google & other search engines scan these links that pass equity to determine a page’s rankings in the SERPs. Link Juice and PageRank If […]
Local SEO
A wise Digital Marketer once said, “SEO begins at home”. Okay he didn’t, we made that up. But seriously though, when you start creating your SEO strategy, your best bet is to have a solid local SEO plan – so that’s what this section covers. Here you will learn about creating local content that matters, […]
Mobile User Experience
Mobile user experience refers to the positive experiences users face while using mobile devices, wearables, and applications or services on such devices. It mainly focusses on discoverability and efficiency. User experience should be made personalised, effective, efficient, and enjoyable to keep users engaged enough to continue to use mobile devices. Discoverability of Mobile UX is […]
Page Speed
Page speed is the pace at which a single page of your website takes to load. Different pages have varying speeds, depending on factors like images, script loading speed, website performance, server performance, which web page you’re on, the connection type, the internet service provider, processing power of the device, internet packages, browsers, what activity […]
PABLO By BUFFER
What is Pablo Pablo (designed by Buffer) is the fastest image creation tool that enables marketers to create quick and simple content. It is a reliable platform for social media management. The app helps to create engaging social media posts, inspirational quotes, product images, Facebook preview images, testimonials, etc. Pablo asks for no sign-in, is […]
