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Local SEO Ranking Factors

Local Ranking Factors
Building citations 

Citation building enhances your business’s local rankings and gives you more online visibility, which means more traffic and sales conversions. It generally means providing your company’s name, an address with a zip code, and a phone number. 

Citations on Facebook, Google, social media platforms that need NAP data, and other online directories such as Yelp or Tripadvisor can give your brand the visibility it needs. Potential customers can then avail and access your products or services easily and at the right time. 

 

Local on-page optimisation 

On-page optimisation of the website will help you improve traffic volume and relevant searches. Local on-page optimisation is not a one-time task.  You need to revisit and re-optimise your website as and when required. 

Some of the steps you can follow to carry out local on-page optimisation are:

  • Ensuring mobile-responsive design for your website
  • Ensuring high page speed, especially on mobile devices, as search engines tend to penalise your site for higher bounce rates
  • Providing SEO-based metadata for each of your website pages
  • Undertaking thorough keyword research that meets local SEO requirements
  • Incorporating keywords naturally into the content.

 

Google My Business

Registering your website on Google My Business plays an important role in ranking your business on a local level.

Google My Business by Google is a free tool for all sector businesses and organisations that manages your brand’s online presence across various Google platforms including Google Maps. This can help you in terms of ranking as well as getting found by your local customers. Verification of their presence on Google My Business will give companies the advantage of being considered reputed by potential customers or clients. 

Google My Business helps your target customers in a specific location know your business categories, website URL, working hours, local address, and contact details which are also used by Google across searches and maps.

To create a rich Google My Business profile you would need to build and respond to your reviews, add images, provide correct information about your business, use GMB posts to share any news or offers, indulge in Q&A which will in turn help you rank higher, as well as receive a higher visibility and conversion rate through Google Maps. 

 

Link-building and content marketing 

Having strong SEO content on your website coupled with link-building can improve your relevance and prominence as well as determine how strong your business’s local ranking is. 

Your local content marketing should naturally include your city and local communities which will help you reach customers close to your business, create brand loyalty, build strong business relationships, and eventually accelerate engagement. 

 

Reputation management 

Building customer trust and loyalty for your business drives more traffic and sales. Good genuine reviews are the most important aspect of your business for local customers online. Reviews can actually make or break your business. Review quantity, diversity, and velocity are key factors that play a role in ranking your business and in reputation management.

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Frequently Asked Questions about Blogs in Business

Search Engine Optimization in Goa
What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

How can I make my blog posts more engaging?

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.

 

How can I promote my blog posts?

Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

How can I stay updated on blogging trends and best practices?

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.