Before you dive into this article, it is important to understand what is a backlink and the role it plays in a website’s ranking. So if you find yourself even a tad bit confused, check out our other blogs on backlinking and offsite SEO practice.
Although backlink building and backlink earning may sound very similar, they are two very different terminologies. So let’s start with understanding the two.
What is a backlink building?
This simply means to create conditions for SEO backlink referring to your site.
What is backlink earning?
This means to create conditions that will get you to deserve your backlink.
So are you wondering if that’s really possible? Can you use certain tactics that’ll make you deserve these backlinks that are so important to rank high? Yes! By following a certain set of rules that’ll be sure to please your guests and users, it is possible to make your site worth earning these backlinks.
The Process
How do you do that? SEO is a term that depends on your customer/clients’ wishes. Hence, before you begin, you must also think of your user’s desires and preferences.
Only if you give importance to your users and their choices, Google will be your website and it’s ranking importance. Few reasons for the Google “importance” game are:
- Your backlinks depend on happy and satisfied users;
- The promotion of your business depends on your pleased clients;
- Only if your content is satisfying and of value will you get clients sharing your content.
There are plenty of ways that’ll get you earning those backlinks and following are ten big ones to remember:
1. The center of your business should revolve around your user
As mentioned earlier, Google will take you seriously, only if you take your users seriously. The content you create and add on your website should be relevant, helpful and contain new information for the reader. The topics you write on and the brand you create is to meet their expectations and hence should be done only keeping them in mind. When users vouch for your page, it means that Google starts accepting it as an authority site. Content writing should be taken as seriously as a speech of a candidate for the Presidency. Yes! It should be that important! The better your content is, the more visitors you have.
2. Always keep it interesting
When a reader begins a Google search for something over the internet, he/she is probably looking for a solution or trying to achieve something. Your prior aim is to help them find the best solution. Don’t stress over search volume only. Think about the user and their demands. There is no difference between 50,000 and 500-word posts and articles when we speak about their value offered. Try to create high-quality content and don’t pay any attention to existing stereotypes.
3. Let your mantra start and end with Fresh and Relevant
This simply means that you need to make your message unique, interesting, impressive and well-structured.
4. Take the road less traveled
Don’t be lazy, and try to do more of what others don’t do. Find ways to improvise on your content daily. Don’t write only long articles. Vary between short and long while simultaneously taking care of quality. Be mindful of the different types of readers. While some users don’t like to read much, others prefer blog novels with elaborate descriptions of the problem they are trying to solve.
5. Creativity is key
This is definitely not easy but still possible. Look for new ideas. Take the help of sites like Buzzsumo to see what information is valuable and what data is taken like garbage on Google’s first page.
6. Be exceptional
Don’t plagiarise. Publish super interesting and fresh content, and you’ll receive the backlinks you deserve and worked hard for.
7. To be the best you must learn from the best
Analyze Google’s top sites and study:
- What’s the formula to their popularity;
- Why do their visitors share their content;
- How does their content get so many blog comments?
Once your research is complete, think of the best way to overcome the strategies they use and don’t just copy.
8. Write regularly
Try to publish as frequently as possible. That will keep your interested users coming back as they will know your timetable. Of course, it’s not possible to create great content in every article, but as long as you don’t forget about your users and their preferences, you’re good to go.
You must devote yourself entirely when you begin to write and make your content good. Don’t feel sorry for the time you spend. Your goal is to have pleased users and that takes time and research too.
9. Look for profitable relationships
Don’t forget about the connections. Your blog is for the public and not supposed to be isolated. Nothing can be better than a strong bond with famous bloggers. However, that’s not easy because you have to prove that you are useful for them, and this is possible only in the case of qualitative content.
To make a name for yourself and be visible by repeating comments is very crucial. Ask fellow writers and bloggers in what way YOU can help them.
10. Create an email list
Every business must have a dedicated set of readers, in the form of an email database. When you publish something, notify them and get traffic through that first. It’s obvious that people who have signed up for your mailers like what you do and probably have their own blogs as well. Find a way to cross-promote your content to the list.
