In today’s digital era, the internet is used for almost anything and everything. Whether it’s to learn a new skill or find a solution to a problem, we all pick up our phones before even consulting experts. This is because there’s a certain trust factor between users and search engines that the right answer will be displayed upon a given search. And the way a search engine displays the right results is through SEO, a tactic, a website would not show up on google’s search pages even if it has the most valuable content of them all.
There are two major components of SEO, namely: on-page and off-page SEO. While on-page SEO techniques are what we have under our control, off-page SEO may or may not be in our hands. And one way to up your off-page SEO skills is through backlinking.
Before we begin on how to perfect your backlinking game, let’s find out:
What is a backlink?
Backlinks are an essential part of the off-site SEO process and are the external links to your website. They show the importance of your content via other websites to Google’s search engine and thus help your page rank higher in SERPs.
All the backlinks to your webpage help search bots crawl your site and rank it correctly to its content. Each backlink contributes to your overall ranking and is the reason why every website owner tries to create as much as possible backlinks to improve the page’s SEO ranking factors.
As easy as it may sound, it may take a while to perfect your backlink game. The backlinks leading to your page should be relevant and doing this might take a while. However, by following these top five essential tips, your page will not only rank high but also keep your web traffic increasing daily.
1. Keep your links fresh and relevant
Use the following points as a checklist to determine the relevancy of your site:
Does the topic of the connecting domain and your page have some similarities?
What’s the core of the linking page
The aptness of the backlinks which hit the domain.
Google has a very strong AI system, and hence, it is crucial to find backlinks that suit your website.
2. Try to get in touch with authority websites
To learn how you convert your site into an authority website, head over to our blog post on How to increase your website authority in backlinking.
Authority websites will only make your site stronger and stronger. Using tools like Ahrefs, Semrush, Majestic, Serpstat, and LinkStrategy will help you perform a strong backlink analysis.
3. Focus on sites with real traffic
By researching a little more about other websites, your page can be solidified with backlinks from websites with high traffic. This may be a bit hard to achieve, but once done will be really rewarding.
4. Monitor your anchor text
If your anchor text is dynamic yet you distribute it the wrong way, your site will be deprived of ranking, and you may get a penalty. Be very selective to the anchors you use for your website. Analyze your anchor list with the help of free backlink checkers available over the internet. This will also help to understand how you can improve your link building strategy.