International SEO
The concept of International SEO deals with the idea of optimising your website’s organic searches for different countries in different languages. Since we live in a highly competitive and connected world, it makes sense to optimise your content for an international audience. In this section, we will cover the basics of International SEO and why […]
Keywords & Keyword Research
When it comes to SEO, it all starts with keywords. So it’s only natural that we will have an entire section dedicated to the building blocks of search engine optimization – keywords. Here, we’re going to take a look at what keywords essentially are, and the different types of keywords you will encounter on your […]
Conversion Rate Optimization
Conversion Rate Optimisation is merely a process of increasing the website traffic for those who take necessary actions to convert. Online traffic is inconsistent, which makes it very important to run an effective conversion rate optimization campaign. It involves understanding how visitors move about on your website, what actions they opt, what is stopping them […]
Duplicate Content
Duplicate content The content which is available on multiple URLs on the search engine is duplicate content. Duplicate from the name itself is repeating of two or more exact similar pieces of content from different websites. And since more than one URL displays the same content, search engines might not accept both the webpages and […]
Alt Text For Images
Alt Text or alternative text is a textual description that can be added to a particular image. When an image cannot be displayed, then by reading the alt text the users are able to understand what the image is about. Proper implementation of these alt texts can get you good ranking and give you better […]
SEO Tips To Survive The Voice Search Revolution
With the increasing popularity of digital assistants like Alexa, Google Home etc, optimizing for voice search is critical to your SEO success. With it’s Hummingbird update in 2013, Google shifted its focus more towards understanding the user intent, semantics and contextual meaning of queries & the Voice Search technology simply takes this a step further. […]
What are keywords?
Keywords serve as a code for ideas and topics that define the content on your website. They are like a bridge between the words or phrases that people enter into the search engine and the content that you are providing to fill their needs. The keywords on your page should be relevant to what the […]
What is Mobile SEO?
Mobile SEO is optimizing a website for users working on smartphones and tablets. It includes making your site resourceful and accessible for search engine crawlers. Mobile optimization focuses on the look of the site design, page speed, and site structure, to make sure you aren’t turning your visitors away from your site. Some of […]
What is Keyword Research?
Keyword research is a search engine optimization practice used by SEO professionals to find out and research other alternative search terms entered in the search engine by people while looking for similar subjects of interest. Keyword research is generally opted to identify and achieve a higher ranking in search engines. Importance of Keyword Research […]
How to Implement International SEO
There are various steps you need to follow in order to have a successful international SEO implemented on your website. Research First off, check Google Analytics for your current international organic search visibility and track your conversions and target audience. Also, examine from which country you get the highest traffic, and which keywords are helping […]
