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SEO Tips To Survive The Voice Search Revolution

voice search revolution

With the increasing popularity of digital assistants like Alexa, Google Home etc, optimizing for voice search is critical to your SEO success. With it’s Hummingbird update in 2013, Google shifted its focus more towards understanding the user intent, semantics and contextual meaning of queries & the Voice Search technology simply takes this a step further. 


Voice Search technology relies on Natural Language Processing (NLP) to recognize the user’s voice texture, interests, and behaviour. As time passes, Google “learns” your language, accent, and other patterns by closely monitoring the way you speak.

Points to consider while doing SEO for voice search technology


  • Voice search is more likely to contain question phrases.


For voice search optimization, we recommend using a tool called Answer the Public to find questions pertaining to your keyword. When you enter a keyword, it returns a bunch of questions which can be used as long-tail keywords or incorporated within titles. Other useful tools include Question Samurai and StoryBase.


  • More than 20% of voice queries are for local content.


According to The Internet Trends Report of  2016, up to 22% of people use voice search to find local information. This could probably be the case because this is a mobile-driven generation and it’s faster and easier for people to look for things while on the move.


  • Use the right keywords


Google has stated that “Near me” searches keep growing exponentially year after year. In fact, even the search query for “things to do near me” is being used extensively.


Since most users have a local intent when searching on their mobile phones, you need to match your keywords accordingly. Keep in mind the following pointers:

  • The local phrases people use to describe the neighbourhood around your location.
  • Use “near me” in your title tags, meta description, anchor text and internal links.
  • Specify landmarks around your business location.

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Frequently Asked Questions about Blogs in Business

Search Engine Optimization in Goa
What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.