When it comes to SEO, it all starts with keywords. So it’s only natural that we will have an entire section dedicated to the building blocks of search engine optimization – keywords. Here, we’re going to take a look at what keywords essentially are, and the different types of keywords you will encounter on your SEO journey. We will also teach you how to do effective keyword research, and how to write content that is rife with optimised keywords. Finally, we will provide you with a complete hands-on guide to doing effective content analysis. So what are you waiting for? Let’s start building your SEO strategy with keywords!