Search Engine Optimisation

March 26, 2020
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Frequently Asked Questions about Content

Search Engine Optimization in Goa
How do search engines rank websites?

Search engines use complex algorithms to determine the relevance and authority of a webpage. Factors include keywords, content quality, backlinks, user experience, and site structure.

Backlinks are links from other websites to yours. They act as a vote of confidence, signaling to search engines that your content is valuable. Quality backlinks from authoritative sites can significantly impact your SEO.

Optimize images, leverage browser caching, use a Content Delivery Network (CDN), and minimize HTTP requests. A faster website improves user experience and can positively impact search rankings.

Organic search results are unpaid listings that appear based on their relevance to the user’s search query. Paid results, on the other hand, are advertisements for which the website owner pays to appear at the top of search results.