Before you can start posting on social media, you need to have a plan in place – a strategy that you can follow to get the most out of your content and the platform that you’re posting on. In this section, we’re going to teach you how to create a social media calendar that works for your business. Once you’re posts are out there, we’ll also look at how you can increase your followers on Facebook or Instagram to increase your reach. 

With a great strategy in place and a campaign running, you’ll probably want to know if it is working for you so that you can make any changes to it in case you’re not getting the results you’re looking for. For that, you’re going to need to learn how to read insights and measure your campaign’s effectiveness. We’ll be covering all that in this section as well.