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Planning and Evaluating

planning and evaluating

Before you can start posting on social media, you need to have a plan in place – a strategy that you can follow to get the most out of your content and the platform that you’re posting on. In this section, we’re going to teach you how to create a social media calendar that works for your business. Once you’re posts are out there, we’ll also look at how you can increase your followers on Facebook or Instagram to increase your reach. 


With a great strategy in place and a campaign running, you’ll probably want to know if it is working for you so that you can make any changes to it in case you’re not getting the results you’re looking for. For that, you’re going to need to learn how to read insights and measure your campaign’s effectiveness. We’ll be covering all that in this section as well.

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Frequently Asked Questions about Blogs in Business

Search Engine Optimization in Goa
What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.