Creo Talk – Marketing Channel Segmentation Using the PESO Model
PESO stands for – Paid, Earned, Shared, and Owned. It is a marketing model that allows marketers to segment their marketing channels at a brand’s disposal. Now, just because the PESO model is considered a stellar marketing strategy, I have my reservations about it. This is because the PESO Model fails to address a bagful […]
The Arranged Marriage Between Digital Marketing and Marketing Automation
Investing time and resources in marketing automation can solve complex problems that any marketing team faces. The knot of mixed-up consumer data, grooming customer expectations, and competition, all make up a unique proposal to marketers. The solution – an arranged marriage between marketing and automation. Marketing automation software/tools help organizations plan and execute campaigns. They […]
CreoTips – Our Secret To Running ROI Generating Facebook Ads
Facebook Ads are beautiful. They have the potential to make or break a marketing campaign. Brand awareness, lead generation, sales drive, customer engagement, event promotion – you name it. Not everyone understands FB Ads though. Our advertisement team at Creometric has come across numerous clients who ask us to fix their Facebook Ad performance after […]
The Power of Sending out a ‘We are Re-opening’ Email
For restaurants, malls, gyms, supermarkets, and probably every establishment, the pandemic has been like a dark shadow. With lockdowns hitting streets in the US, Canada, Russia, Spain, Italy, Australia, and almost every country we know of. Business owners spent their life’s savings into their business, never expecting COVID-19 to sweep across, and hit them this […]
TikTok Ban – How Is Advertising & Marketing Being Influenced
On 6th August, President Trump signed two orders banning transactions with WeChat and TikTok. The decree is set to take effect after 45 days. The Government of India had already issued a TikTok ban in June 2020, with a cartload (actually 59) of other applications. These actions are in response to a dispute with China. […]
How Nike Got Its Marketing Right This Pandemic, And What We Can Learn
Nike’s “Just Do It” war cry is instantly recognizable. From it’s iconic ‘Its Play for the World’ and ‘You Can’t Stop Us’ marketing campaigns, Nike has always found a way to connect to its audiences. That same “Just Do It” war cry is also marketed around during this pandemic. It has resonated with billions around […]
Marketing Mistakes That Lazy Marketers Can Slip On During The Pandemic
Creometric, just like numerous other digital marketing agencies in the country were hit with a drop in ROI, clients deserting, marketing ad budgets halved, and a huge drop in overall traffic. All this happened because there was no clear picture as to how bad the pandemic really is. We thought it would subside in a […]
5 Fresh Email Marketing Tips To Get Your Sales Registers Ringing
Email marketing isn’t primitive. It has been relevant and will continue to be so. We never stopped believing in the power of email marketing. It has worked for some clients of ours, while it did not work for some. Email continues to be the darling of marketers worldwide. A recent statistic by Oberlo suggests that […]
Animation Advertising – A medium borne out of the pandemic
I am a 90’s kid. Advertisements form a part of my childhood memories. I saw a lady run towards her cricketer boyfriend in the Cadbury advertisement. I drank Boost just because it was the secret of Sachin’s energy. I got introduced to Essel World, Action Shoes, Prestige Cookers, and numerous other brands all thanks to […]
July Round-up on COVID-19’s impact on Marketing & Advertising
This article will serve as a fantastic ‘throwback post’ someday. COVID-19 has taken over the world and its impact on advertising and marketing is telling. We wanted to touch base upon a few things through this post. Firstly, our performance marketing agency – Creometric.com is storming through this pandemic and is on the up. […]
