TikTok Ban – How Is Advertising & Marketing Being Influenced

TikTok ban

On 6th August, President Trump signed two orders banning transactions with WeChat and TikTok. The decree is set to take effect after 45 days. The Government of India had already issued a TikTok ban in June 2020, with a cartload (actually 59) of other applications. These actions are in response to a dispute with China. […]

How Nike Got Its Marketing Right This Pandemic, And What We Can Learn

Nike’s “Just Do It” war cry is instantly recognizable. From it’s iconic ‘Its Play for the World’ and ‘You Can’t Stop Us’ marketing campaigns, Nike has always found a way to connect to its audiences. That same “Just Do It” war cry is also marketed around during this pandemic. It has resonated with billions around […]

What is Social Media Marketing? A quick beginner’s guide

social media marketing

Unless you’re living in a bubble, there’s a good chance that you are on a number of social media platforms. You can’t ignore it! The need to be social and online is the norm, and virtually everyone is doing it. That is why Social Media is one of the most sought after Digital Marketing tools […]

If your company was affected by COVID-19, invest in Social Media Marketing

Social Media Marketing

No one could have imagined or predicted the impact a global pandemic such as COVID-19 could have on the economy – except for maybe Bill Gates in his famous TedTalk back in 2015. A recent report by SEO industry leader SEMrush, outlined the economic impact of Coronavirus on the global economy, with attention to specific […]

5 Inspiring Indian Instagram Accounts You Can Learn From

5 Instagram Indian accounts you need to follow

It is said that success is only limited by your creativity. While that is true, when it comes to social media, sometimes it can also be limited by your exposure. If you’re a social media marketer or if you work at a social media marketing agency, staying on top of the game by following and […]

What Is Influencer Marketing and What Are the Types of Influencers?

Word-of-mouth publicity is the oldest tactic in the marketing book. But with social media, the faces of those your target audience is listening to have changed. One of the things that has come out of social media’s evolution and taken a life of its own is influencers – and with it, influencer marketing. As an […]

Moment Marketing: Making It Work For Your Brand

Moment marketing works great if the brand knows and understands its audiences’ emotions and expectations. It is important to marry ‘content with context’ and be the brand that has its pulse on what’s cool and relevant. How can brands take a trending moment and use it to effectively reinforce their brand proposition in such a […]