Word-of-mouth publicity is the oldest tactic in the marketing book. But with social media, the faces of those your target audience is listening to have changed. One of the things that has come out of social media’s evolution and taken a life of its own is influencers – and with it, influencer marketing.
As an influencer marketing agency in Goa, where the concept of social media influencers is relatively new, some of the questions we get asked a lot is what influencer marketing is and what is the difference between the various types of influencers is. So we decided to break it down for anyone looking for the answer.
What are social media influencers?
Let’s simplify it. Social media influencers are basically people who have created a large and devoted follower-base on various social media platforms. Like celebrities in the olden days, these guys take on the role of role models or industry experts for their fans. One of the things that sets them apart is that they offer their followers intimate details of their lives – making them more human. This, in turn, inspires trust and their word is considered credible by their fans.
If you can identify an influencer whose follower-base is your target market and can get your brand on their radar or (even better) have them talk about you, you are looking at instantly multiplying your reach.
So, how do you pick an influencer? Well, it would depend on the type you need.
Three main types of influencers
These are the big guys and in many ways a brand in their own right. When we say big, we are talking about a 1 million-plus follower count. Typically, the Celebs are your TV and movie actors, sports and music stars, and social media masters.
Macro-level influencers, the execs can include podcasters, vloggers, social media stars, influential bloggers, industry experts, and other content creators. These influencers have anything between 10,000 to 1 million followers.
More accessible and more influential on a local basis than the big players, micro and nano-influencers, with anything between 500 to 10,000 followers, are becoming increasingly popular. Although small in number, the followers of these niche audience influencers are likely to be more engaging. This, in turn, makes them more effectively influential.
Found this article useful or would like to share something with us? We’d love to hear from you in the comments. If you’re looking for an influencer for your brand or for an agency with expertise in influencer marketing in Goa, you can always get in touch with us.