How to optimise your blog post in 7 simple steps – Part II
In our last article, we looked at three of the first steps you needed to optimise your blog post. If you are ready to optimise it further, here are a few more things you need to keep in mind. Internal Linking Internal links are a great way to build a network of all your content. […]
How to optimise your blog post in 7 simple steps – Part I
Writing is only one step in the process of creating a blog post. Creating a successful blog requires you to optimise your blog post in a way that is not only in tune with what your audience needs but is also SEO-friendly. So, what does it take to write an optimised blog post? Here are […]
How to use storytelling to make a successful blog
If your readers leave after the first line, your blog ends there. So, what makes a great blog? How do you keep your readers reading? Keeping your readers’ attention is about telling a great story. So, let’s get started on how you can use the power of storytelling to make a successful blog. Conflict All […]
How to Generate Content ideas
So, it’s time to put pen to paper, and you have no idea what to write about. Well, first off, if you are an aspiring content marketer, trying to figure out what to write at the last moment can be pretty much a waste of time. When you’re planning to put a content marketing strategy […]
Content Creation vs. Content Curation
The two terms ‘content creation’ and ‘content curation and the difference between the two sparks quite a few debates amidst content writers. But the difference in form, as well as function of the two, is quite straightforward, and we have outlined the same for you below. What is the difference between content creation and content […]
How To Create a Long-term Content Strategy in 2020
The content strategy for 2020 hinges on personalization. The more personalized your content is, the better the traction. This is the information age, and serving this information, tailor-made, is beneficial. Google processes close to 350 million search results per hour. How can your content stand out? How can your content be relevant and yet rank […]
What Is Content Gap Analysis?
So you’ve got the content marketing ball rolling for your brand. Let’s say you saw some growth but then you hit a flatline. What do you do next? Do you abandon content? Or do you try to identify the problem? For most people (and hopefully that includes you), the answer is the latter. So how […]
What Are the Different Types of Content and How to Use Them
In our last article, we took a look at what content marketing is and why it is important in any digital marketing strategy today. Let us now dive a little deeper into the various types of content you could create as part of your content marketing strategy and how to use these to your advantage. […]
Introduction to Content Marketing
A relatively new kind of marketing, but one that’s gaining popularity over traditional advertising, content marketing is indispensable to any forward-thinking and relevant digital marketing strategy today. If you don’t yet know what content marketing is, there’s no need to worry, for we begin with the basics. Let’s start with a definition. What is Content […]
