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How to use storytelling to make a successful blog

If your readers leave after the first line, your blog ends there. 

So, what makes a great blog? How do you keep your readers reading? 

Keeping your readers’ attention is about telling a great story. So, let’s get started on how you can use the power of storytelling to make a successful blog. 


All great stories have one simple thing in common – conflict. Without conflict, there’s no story. Think of any great story you know. Would people have loved Romeo and Juliet if their families hadn’t been at war for generations? Would there have been a Sherlock Holmes without any mysteries to solve? Now, as a blog writer, you may not have love tragedies or great sleuths as characters, but you do have your readers who want something. Figure out the obstacle in their path and use that conflict as the crux of your blog piece.

Subjective expectations vs objective reality

The essence of any conflict or obstacle lies in the clash between subjective expectations and objective reality. A subjective expectation is that a blog is easy to write, for example. The objective reality is that it’s not easy to be read. Remind your readers about this obstacle, and swoop in with the solution. Remember all stories have a hero, and as a blog writer, you are one. So, wear your cape as you write! 

Keep the suspense

If Romeo and Juliet simply fell in love and lived happily ever after, would there have been a story to tell? Well, it would have lasted a line, and there wouldn’t have been characters to be remembered. A good story requires delaying. Keep your readers guessing, asking questions, and reading to get to the resolution of the conflict you are trying to resolve. Make it fun, dramatic, and nudge them on. Keep the suspense going. Remember those Dan Brown novels? 


At the end of the day, every conflict seeks resolution, and so do your readers. Make sure you leave them with something useful at the end but don’t make it the end of their journey. Leave them with food for thought, a call to action, something that will keep them coming back to you. 

To sum up, using storytelling to make a successful blog requires 4 basic things:

  1. Conflict
  2. Subjective Expectations vs Objective Reality
  3. Suspense
  4. Resolution. 


So, what are you waiting for? It’s time to p

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Frequently Asked Questions about Blogs in Business

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What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

How can I make my blog posts more engaging?

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


How can I promote my blog posts?

Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

How can I stay updated on blogging trends and best practices?

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.