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How to optimise your blog post in 7 simple steps – Part II

How to optimize your blog post

In our last article, we looked at three of the first steps you needed to optimise your blog post. If you are ready to optimise it further, here are a few more things you need to keep in mind. 

Internal Linking 

Internal links are a great way to build a network of all your content. It helps new readers find older relevant posts. It also helps your on-page SEO as bots can create a map of all your content by identifying a contextual relationship between your new and old posts.

A common mistake made by a lot of beginners is to do a 1-way internal linking where they only link new blogs to older ones. You should consider also going back and editing older blogs as you publish new and relevant content for maximum benefits.

Add a meta description to your blog 

Another important step in optimising your blog post is adding a meta description. You want to ensure that you mention your focus keyword at least once in the meta description for search purposes. 

Don’t forget that the character limit for a meta description is 155 characters, and it’s best to respect it.

Make your blog post easy to read 

For both your readers as well as the search engine bots, you want to make sure that the readability of your blog post is on par with your readers’ language skills. 

One of the ways to do so is to use short sentences. Use simple vocabulary (unless you’re writing for a niche field) and stick to the active voice as much as possible. Finally, try splitting paragraphs so that it’s easier for your readers to skim through. 

Use headings 

Using headings is a great way to add structure to your article and break it down into smaller bits. 

Using headings helps both readers as well as bots to make sense of the structure of your post, thereby making it more readable as well as SEO-friendly. 

So, now that you have this simple checklist, why not go back and optimise that blog post you were writing?

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Frequently Asked Questions about Blogs in Business

Search Engine Optimization in Goa
What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

How can I make my blog posts more engaging?

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


How can I promote my blog posts?

Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

How can I stay updated on blogging trends and best practices?

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.