Does your website lack


We are determined to make your website traffic grow. Our only question is, are you ready?

A Comprehensive Guide To Local SEO For Beginners

What is local SEO?

In case you didn’t already know, Google has different algorithms for standard and local search results. Local SEO is an incredible way to promote your products and services to local customers online. It is highly effective in helping local businesses improve traffic to their websites or through their doors. 

Local SEO is a more intense process as compared to standard SEO. You need to consider location signals, the location of the user when making a query etc.


Why is local SEO important?

Google states that 46% of searches have a ‘local intent’

How does it know that?

When a search query shows much more purchase intent behind it or includes a location, for example: ‘plumbers near me’ or ‘best plumber in Goa’, Google understands that the searcher wants suggestions based on location and displays to the user what’s known as the ‘local pack’ or ‘3-pack’


What are Local SERPs or ‘Local Packs’?

The ‘local pack’ is the block of three business listings that appear below the map and above the standard organic results displayed after a Google search with a local intent.

These listings differ from organic results. They contain information about the working timings, reviews, ratings, and even photos. These elements are extracted from the business’ Google My Business profile.


What is Google My Business?

Google My Business (GMB) is your business profile on Google. Google Maps, Local SERPs, and other Google search results extract information automatically from a GMB listing. A GMB profile may include information added by the owner such as contact details, services, category, business description, working timings, as well as Google Reviews & GMB Q&As generated by consumers upon interacting with the business.

A crucial part of local SEO marketing is making sure your GMB profile is accurate & up-to-date, so that it has a higher chance of appearing in the local pack.

Schedule a call with us now!

Optimize your strategy with a personalized consultation—schedule a call today to boost your digital marketing success.

Share this blog

There’s always more to read!

Frequently Asked Questions about Blogs in Business

Search Engine Optimization in Goa
What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.