Pay Per Click

March 27, 2020
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Web Analytics in Goa

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Frequently Asked Questions about Content

Search Engine Optimization in Goa
Which platforms offer PPC advertising?

Major platforms include Google Ads, Bing Ads, and social media platforms like Facebook Ads, Twitter Ads, and LinkedIn Ads.

CPC is determined by the bidding process. Advertisers set a maximum bid for their keywords, and the actual CPC is often lower than the maximum bid, determined by factors like ad relevance and quality.

Quality Score is a metric used by Google Ads to measure the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score can result in lower CPC and better ad positions.

Key metrics include Click-Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), and Return on Ad Spend (ROAS). Monitoring these metrics helps assess the effectiveness of a PPC campaign.