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PPC Strategy

Before you can go about creating your PPC strategy and advertising campaign, there are a few concepts that you need to be aware of. For example, it helps to understand the typical sales funnel and how it works. Also, once potential lead enters this funnel, what does the decision process look like? In this section we’re going to look at the journey of a typical buyer from ‘awareness’ to ‘decison’, and look at how you can maximise conversions along the way. 

In addition to understanding the typical sales funnel and how it works in online advertising, this section also introduces you to the use of landing pages as opposed to your main webpage, and how to create a budget for a PPC campaign. Are you ready to make your money make you money? Then let’s get started.

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Frequently Asked Questions about Blogs in Business

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What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

How can I make my blog posts more engaging?

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


How can I promote my blog posts?

Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

How can I stay updated on blogging trends and best practices?

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.