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Major platforms include Google Ads, Bing Ads, and social media platforms like Facebook Ads, Twitter Ads, and LinkedIn Ads.
CPC is determined by the bidding process. Advertisers set a maximum bid for their keywords, and the actual CPC is often lower than the maximum bid, determined by factors like ad relevance and quality.
Quality Score is a metric used by Google Ads to measure the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score can result in lower CPC and better ad positions.
Key metrics include Click-Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), and Return on Ad Spend (ROAS). Monitoring these metrics helps assess the effectiveness of a PPC campaign.
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