Done your bit for SEO? Here’s how you can monitor the impact


Let’s face it, search engine optimization is not easy. There’s A LOT that goes into it! Right from on-page SEO which is making sure you have optimised your writing with the right keywords that you’re looking to rank for, to off-page SEO which involves backlinking, social sharing and bookmarking, to say the least, there’s much […]

How to rank for a targeted area using location-based SEO


In the world of Search Engine Optimization, there are a number of different techniques that one can use to optimise their content in order to rank higher on a Search Engine Results Page (SERP). This constant need to be at the top of a page that only has 10 to 12 results, means that SEO […]

What are Google Featured Snippets, and how to get there

featured snippets

Without a doubt, Google is the number one source of information in the world. So famous is Google search, that the word ‘Google’ itself has become a synonym for ‘search’, and is used as such. Given its eponymous status in the world of search and information, Google does everything it can to simplify the dissemination […]

Getting started with eCommerce SEO

eCommerce SEO

We all know that Search Engine Optimization, or SEO, is instrumental in getting your business to the top of search results on engines such as Google and Bing. SEO can be defined as a holistic effort of all pieces of a business, including social media, marketing, web design, networking and copywriting. 95% of search engine […]

What Is Keyword Cannibalisation and Why You Need to Avoid It

What Is Keyword Cannibalisation and Why You Need to Avoid It

Understanding Search Engine Optimisation and mastering the required techniques can be tricky for a lot of people new to the field. The most common misconception when it comes to SEO and building a ranking for a keyword is to feature the targeted keyword as many number of times as possible across multiple pages. But there […]

What Is Backlink Building and Why You Need It for Your SEO

Backlink Building

If you are a part of race to the top of the SERP, you have probably come across the term “backlinks” and that’s definitely what led you here. Playing a key role in off-page SEO, backlinking is a highly effective, yet frequently-ignored, SEO process given its challenging nature that requires a long-term effort. Mastering the […]

What Is the Difference Between On-Page, Off-Page, and Technical SEO?

Search Engine Optimisation is perhaps one of the most talked-about yet least understood things today. Any brand or company thinking about building an online presence will certainly come across the term ‘SEO’ in the first few minutes of research. So what is SEO? In a nutshell, it’s everything you do to organically improve your page’s […]

Removing a Webpage From Google Search Results – the Why and the How

Google search indexes websites, and lists all of its pages and subpages so that it can present them as search results. Based on how optimised for search your pages are, these results are presented through various rankings on Google’s results page. But what if you have a page on your site that you don’t want […]

These 7 SEO Hacks Are Often Overlooked – Though They Shouldn’t Be

Everybody talks about SEO. If you’re online, then you need SEO. There are so many companies that specialise in Search Engine Optimization, and they all do pretty much the same thing. But in today’s competitive market, it needn’t be said, however, you need to go over and above the ordinary if you want to rank […]