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What Is the Difference Between On-Page, Off-Page, and Technical SEO?

Search Engine Optimisation is perhaps one of the most talked-about yet least understood things today. Any brand or company thinking about building an online presence will certainly come across the term ‘SEO’ in the first few minutes of research.

So what is SEO? In a nutshell, it’s everything you do to organically improve your page’s position in the rankings in the algorithm’s search results. 

How does Search Engine Optimisation work? 

Page ranking positions are determined by search engines on the basis of three factors: Relevance, quality, and authority. There are a few techniques that help you optimise your content in a way that search engines deem it as such.

So what are these search engine optimisation techniques? Let’s break it down: 

On-page SEO

On-page is simply that which is visible to your users. While search engines read your source code, on-page SEO techniques include any changes that are made in the source code but which are also visible to a user. This means that you are required to optimise your code without compromising the info available to your readers. 

Off-page SEO

On-page SEO basically tells engines how to match pages to queries. But how do they rank pages that all match the same query?  Here’s where off-page techniques come into play. Off-page SEO, like the name suggests, includes any changes or optimisation techniques used outside your site to improve rankings. 

An example of such a technique is backlinks that lead back to your site. High-quality backlinks get you a higher position in rankings. 

Technical SEO

Our last category includes any techniques that don’t fall in the first two categories. Usually related to the code side of things. Getting something small like your site speed optimised can basically mean a significant boost in your rankings. So why wouldn’t you do it? 

Now that you know the basic difference in the three types of SEO, you’re all set to begin on what is a long but exciting journey of learning about search engine optimisation. If you’d like to begin with a few hacks that can get you started, check out our blog below: 

These 7 SEO Hacks Are Often Overlooked – Though They Shouldn’t Be

As an SEO company in Goa, where the field is relatively new but rapidly picking up speed, we are constantly on our toes to keep up with the SEO game. And one of the things we love to do is write for our readers. 

Stay tuned for more blogs or don’t hesitate to share your thoughts in the comments below.

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Frequently Asked Questions about Blogs in Business

Search Engine Optimization in Goa
What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.