Time For The Creative Industry to Befriend Data? Part II
In our last blog post about whether it is time for the creative industry to befriend data, we told you all about how data can help you connect to the right audience as well as stay relevant. If you were convinced but are still wondering if using analytics means the end of creativity, let us […]
Time For The Creative Industry to Befriend Data? Part I
In a data-driven world, the creative use of data can imply building sustainable relationships with the right audience, creating customer loyalty, improving brand visibility, staying competitive, and even staying creative! The importance of data in the creative industry may not be immediately obvious, but let us tell you how befriending data can take even a […]
