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How does blog writing work? Tips to make your blog a hit

blog writing

What is a Blog?

A blog is an online platform where a person or group of people share their views and opinions about a particular topic. Blog writing is done for various reasons varying from personal to professional, projects or business. 

How does blogging work?

The main purpose of a blog is to connect the author or the writer with the appropriate audience. Trending blog topics is one of the most effective ways to make your blog desirable. 

Blogs come in handy to generate traffic to your website, gain popularity and convert potential customers to buyers for your product. When you blog consistently and write quality content your audience connects with you. You build trust with your audience by writing creative and engaging posts.

Here are a few tips to help you write your blog and progress as a blogger:

Blog Structure

Over time there have been many changes in the structure of a blog. But basic structure seems to remain the same as:

  • Header

A header is written with the menu or navigation bar.

  • Main Content

The main content space contains your latest blogposts or highlights.

  • Sidebar

The sidebar is used for various purposes. You can dedicate it to sales by adding call-to-action, add your social profile or favourite content.

  • Footer

The space under footer is used to display relative links, disclaimers, contact information, privacy policy, etc.

Blog Ideas

Blog ideas are crucial when it comes to making your blog a hit. Here are a few blog ideas that readers will enjoy and share with their audience:

  • “How-to” Guide

A “How-to” guide is awesome if you are knowledgeable about a niche and it requires tutoring. There are plenty of people who love to use these blogs to learn or develop new skills.

  • Case Study

A case study would require you to dive into a particular subject or person’s life. It depends on the type of audience you are writing for. You can research on the lives of successful entrepreneurs and how they got there and use this knowledge to educate your audience. 

  • Review

Reviews are one of the best ways to monetize your blogs. You can research on several products and write about them. You can become an affiliate and earn a commission whenever anyone buys the product using your review link.

  • Motivational Blogs

Motivational blogging is simple and easy to start with. You can recommend books or videos to help people understand themselves better. These books may motivate them towards choosing their goals.

Tools to help you with blogging

So now you know what blogging is all about, different ideas to work with for your blogs and how to structure your blog. It is time to add a few tools to your arsenal:

  • BuzzSumo

With BuzzSumo you are updated with the latest topics that are trending on all social media platforms. You can see topics that have been shared most often on platforms like Facebook, Twitter, LinkedIn, and Google+. Based on the information you get, you can generate a variety of ideas for your blog post.

  • Google Trends

Google Trends helps to see which topics are being searched for the most. This, in turn, helps you with understanding what your audience is looking for. 

  • Quora

Quora is the best site to find content or ideas to create content. It is a question and answer site. You can search for a question or ask a question and receive various responses.

What are you waiting for? You got all the information and tools you need to embark on your journey as a blogger. Wish you all the best.

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Frequently Asked Questions about Blogs in Business

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What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.