If you don’t have a clear structure for your blog post, you will tend to deviate from your subject matter and fail to provide a solution to the problem at hand. Your readers are not going to make it to the end of your post. You will end up rambling without a point which will result in mass exits from your site.
1. Have a crisp & clear introduction
Every blog post should have a clear introduction that maps out what your post is about. Some writers prefer to include a story or an anecdote to explain why they’re an authority on the topic. Also, make sure your keyword is within the first 100 words of your introduction (title not included).
2. Use headings & subheadings
Using ‘click-baity’ headings is a sure-shot way to grab readers’ eyeballs. They should be crisp and just enough to whet their appetite. Subheadings are also a good place to fit in related keywords.
3. Keep your paragraphs short
People nowadays have the attention span of a goldfish. The shorter your paragraphs, the easier and faster it will be for them to skim through. Break it up in appropriate places so that your readers find your post easy to digest. Long paragraphs also tend to look dreadful on the mobile screen. And with Google’s mobile-first method of indexing, it is best to keep your paragraph’s sort for best SEO results.
4. Write in a plain and comprehensive language
Blog posts aren’t the place for intricate prose and metaphors. The longer and more difficult your sentences are, the harder it is to retain your readers’ attention.
5. Make use of compelling images
Using compelling images that complement your blog topic helps to break down your blog post further as well as catches their attention.
6. Have a conclusion with a CTA to follow
Wrap up your blog with a quick summary that ties up all your points along with a clear and direct CTA section that sparks discussion. You could even ask them to leave a comment, sign up to your mailing list or share your post. But be sure to include only a single call to action to avoid confusing your readers.