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Sneak Peek into Search Campaign’s Location & Language Settings

Sneak Peek into Search Campaigns Location and Language Settings

‘Location Settings’ is where you choose the geographical area where you want your ads to appear. By default, your ads will target users outside of the specified area you are targeting if the search term includes the name of the location you are targeting. For example, if you are advertising a dance academy in Bangalore, you will probably only want to target the ‘Bangalore area’ and use a keyword like ‘dance school’ as a phrase match.

Keyword match types are used to trigger users searching for your product or service. Just bear in mind that if a user, anywhere in the world, conducts a search for ‘dance academies in Bangalore’ your ads may be served. You can turn this option off in the additional settings section on the bottom of the campaign setup page where they let you adjust settings for ‘location options’ by choosing to target ‘people in your targeted locations’ as opposed to ‘people in, or who show interest in, your targeted locations’.

The next section that needs your attention is the language settings. With search advertising, choosing a particular language will mean that you will only show ads for people whose browser settings are for that language. Obviously, if your ads are in English, you do not want to waste ad impressions and lower your CTR by showing ads to people who don’t understand them. However, if your campaign is comprised of keywords triggered by English search terms and the person searching knows English, you might want to consider choosing to target all languages, regardless of the user’s browser language setting.

Targeting all languages, even when your campaign is in only one language, is something you might want to consider. Suppose you want to organize an event, and want audiences from another region to participate, then you can either:

  • Select ‘Geo-Targeted’ as a setting – To show the search ads to a specific region, but also add aggressive keywords such as the ‘type of event’


  • Select ‘Geo-Targetifiers’ – To target the campaign towards a broader region, but force in specific modifiers on town/city names where the event will be held.

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Frequently Asked Questions about Blogs in Business

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What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

How can I make my blog posts more engaging?

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


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Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

How can I stay updated on blogging trends and best practices?

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.