Does your website lack


We are determined to make your website traffic grow. Our only question is, are you ready?

Search Campaign Basics – Delivery Methods and Bidding Options

bidding options

Once your campaign budget is set, the next step is to choose your delivery method. If your campaign is running with a small budget that is limiting its impressions, you should set it to standard ad delivery as opposed to accelerated delivery. Accelerated ad delivery will show your ads every time an ad wins an auction. This is great if you want maximum exposure with a robust budget. But if you are limited by budget, this setting can cause your ads to stop showing at any point of the day.

The ads will show up early in the morning up until midnight. With accelerated ad delivery, it will stop the moment the budget runs out. That’s why standard delivery works best. 

Once you are comfortable with the delivery method, its time to set your bidding options. It is crucial that you choose your bidding options carefully. Google Ads allow several automatic bidding options which you might want to choose based on your ads’ historical conversion data. It’s now time to set your campaign to a manual CPC (cost-per-click).

Once you are done choosing the bidding options, click ‘Save and Continue’. At this point, your campaign has been created, and is saved to your ad account. Now, the shell of your ad campaign is complete. At this point, the only details lacking are ad groups, campaign targeting, and the actual ad creatives.

Google takes you to a page where there are tools that help you find potential keywords and add them to your first ad group. Hit cancel, and exit out of their step-by-step wizard at this point and finish creating the ad group. Once the ad group is created, you can add multiple ads to the same ad group. You can also add multiple targeting settings within the ad group level.

Schedule a call with us now!

Optimize your strategy with a personalized consultation—schedule a call today to boost your digital marketing success.

Share this blog

There’s always more to read!

Frequently Asked Questions about Blogs in Business

Search Engine Optimization in Goa
What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.