The different types of PPC platforms and channels

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Posted on January 21, 2020

The different types of PPC platforms and channels

There are fundamental differences between the user’s state of mind. This is dependent on whether they are responding to an ad after conducting a search, browsing a website, watching a video, or viewing an ad on social media.

Let’s explore the various types of PPC advertising methods. There are mainly two major types of advertisements ruling the add realm right now, i.e.:

  • Search Advertising
  • Display Advertising


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