PPC Overview

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Posted on January 21, 2020

What is pay per click

One of the corner stones of paid online advertising is Pay Per Click Campaigns or PPC. It is a concept where you as an advertiser, pays for every click that leads a potential customer or client to your website or landing page. By creating an effective PPC campaign, you can have a high return on investment when you’re looking to put your hard eraned money into online advertising. In this section, we introduce you to this fascinating concept, while we look at the various platforms and channels available to you while formulating your strategy.

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