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Micro & Macro Conversions in the Sales Funnel Process

macro and micro conversion

One reason why online marketing is revolutionary to the world of advertising is because you can find out the degree of click certainty. This is accomplished by tracking and measuring performances down your sales funnel. Tracking is instrumental in pay-per-click advertising. Pay-per-click advertising requires you to set a price you are willing to pay for each click you get from a particular target. Without being able to track your performance, you cannot know the value of the clicks being sent to your site.

Tracking and measuring performance down your sales funnel can also help you optimize your sales funnel to improve its performance. By identifying elements of the sales funnel that can be improved, you can test new variations of those elements.  

The two types of conversions are micro and macro conversions. Macro conversion occurs at the final stage of the sales funnel while micro conversions are steps that lead to the macro conversion. Both micro and macro conversions have values.

The value of the macro conversion is determined by the revenue of the sale while the value of micro-conversions is determined by the probability that the micro-conversion will lead to a macro conversion. When you make a funnel report, you will look at metrics, such as conversions, and then create compound metrics, such as cost per conversion, cost per micro-conversion, and conversion rates.

To better understand micro and macro conversions, let’s take an example of a shopping cart.

– First, a customer will add a product to the shopping cart by clicking on the ‘add to cart’ call to action.

– The customer must be a registered user to complete the checkout. This is a micro-conversion.

– Adding the product to the cart itself is a micro-conversion.

– Then comes the addition of shipping details and personal details. These are also micro conversions.

– Adding payment details overlap as macro conversion.

– The final click on Pay Now is a macro conversion, as it’s the closure of the funnel.

The acknowledgement of the sale is also a macro conversion.

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Frequently Asked Questions about Blogs in Business

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What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

How can I make my blog posts more engaging?

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


How can I promote my blog posts?

Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

How can I stay updated on blogging trends and best practices?

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.