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Keys Steps in A Lead Generation Funnel

Keys Steps in A Lead Generation Funnel

If the business you’re promoting is a service, then chances are a sale happening at your sales funnel will be offline. The goal of the landing page with this type of funnel is to capture a sales lead which will be a truly qualified offline one. Here, the micro-conversions can lead to a ‘house being sold’ on a real estate website that lists multiple properties.

Micro conversions that are based on user actions include:

  • the click on a particular listing that is interesting to the user
  • entering personal details on the website listing
  • clicking on the submit form button (their details are sent)
  • or clicking on the CTA to “schedule an appointment or asking for more details”

At this point, the lead is generated and the user journey goes from online to offline. A few more steps must be taken before we reach the macro conversion.

Next, the user, who is now a lead, will;

  • book an appointment to view the property
  • accept the terms to purchase the property
  • arrange the necessary funds for payment

And finally, close the deal thus signifying a macro conversion.

So, before you launch your campaign, you must go through your sales funnel and identify key components that you need to track and report. Learn the most from every click you get from your campaign. You also need to set approximate goals for the value of those steps to help you evaluate your performance once your campaigns go live.

Landing pages are another important factor when it comes to setting up a good PPC campaign. This is the page, that will represent your business when you’re not around. Hence, if this page has heavy pictures and takes time to load, the user may not convert into a paying lead.

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Frequently Asked Questions about Blogs in Business

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What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.