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How to optimize your images for SEO?

Optimize-image-SEO

Though they are sometimes neglected, images can be an important part of search engine optimization efforts. Images can be anything from a submission form button to a panoramic picture of a vacation destination. Each image on a website has several ways in which it can be optimized to help contribute to the search engine optimization process.

Image File Name

The filename of the image can be used to identify what the image is about. For example, if the image is of a pink flower, then the image file could be named ‘pink-flower.jpg’. Of course, you have to keep in mind that though this practice can be useful, it can also be detrimental to SEO if it is overdone–having a file named ‘pink-flower.jpg’ if perfectly fine, but naming it ‘pink-flowers-are-great-in-the-garden.jpg’ is not. As a rule of thumb, use the minimum number of words in a filename necessary to describe what the image contains.

Image Alt Attribute

The image Alt Attribute was designed to allow web developers to include a description of the image within the code in case an image is not available to load, or if the browser being used to view the page is not capable of displaying images (i.e., text-based browsers, and screen readers).

<img src=”pink-flower.jpg” alt=”Pink Flower” />

Here we can see that the alt attribute added to the blue widget image describes the image in a succinct yet useful way. Some variations the alt attribute that are better left unused:

alt=”Best pictures on Pink Flower” (this does not describe the image)

alt=”This is the picture of a Pink Flower” (it has extraneous and redundant information)

Don’t stuff your alt tags with keywords, but instead, try to make them as useful as possible. Another way of trying to decide which alt attribute is good and which is bad is to realize that screen reader (tools for making web pages accessible to the visually impaired) utilize the alt tag to provide a description of the image to the user. So make your alt attributes are short and descriptive so that if you could not see the image and the alt attribute was reading to you out loud, the description would be useful.

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Frequently Asked Questions about Blogs in Business

Search Engine Optimization in Goa
What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

How can I make my blog posts more engaging?

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.

 

How can I promote my blog posts?

Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

How can I stay updated on blogging trends and best practices?

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.