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How to Measure Success in Social Media


Any marketing strategy effort needs a measuring strategy to accompany it. 

If you want your social media content efforts to pay off and go in the right direction, you need to ensure that you have a way to track its success.

Here are 4 metrics you can use to measure social media success.

Monitor Audience Growth 

When building a community on social media, you want to track the growth your social media efforts are resulting in. With Facebook and Instagram insights, for instance, you can easily track the growth of your followers over time. Monitoring this growth can help you also measure the success of campaigns and streamline your social media strategy.

Measure Reach 

Closely related to audience growth, your reach would help you understand your visibility on social media. Using insights, you can even get numbers to measure organic reach, viral reach (social sharing), as well as paid reach. 

In terms of organic reach, you can measure the success of the hashtags’ strategy you used, for example, in expanding your reach. You can also determine which is the best time to post to optimise your reach. 

Build and Measure Engagement 

Apart from measuring your audience and reach, you would want to measure the success of your social media content in terms of the activity it is inspiring. This would mean keeping a check on mentions, likes, comments, and social sharing.

Measuring engagement can help you determine what kind of content your audience wants, interacts with, shares, thereby helping you streamline your social media content strategy as you go. 

And if your audience mentions you on social media, you would want to be part of the conversation, wouldn’t you?

Click Rates 

Finally, you mustn’t ignore click rates. Click rates are important when you are trying to measure conversions through social media. These might not always be paid clicks. Apart from ads, clicks on posts can help you understand how your followers engage with you and what kind of content is making them click. 


With Facebook or LinkedIn, for example, you can track the clicks on posts you make there to share web content like blog posts. These clicks can help you determine what kind of content drives the most traffic to your website.

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Frequently Asked Questions about Blogs in Business

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What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

How can I make my blog posts more engaging?

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


How can I promote my blog posts?

Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

How can I stay updated on blogging trends and best practices?

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.