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How to conduct successful keyword research?

keyword research

Keywords are an essential part of the online browsing realm. They drive your business to the top of a SERP (search engine results page). Our previous Academy blog posts have already covered keyword Research topics. This post will talk about how to identify relevant keywords effectively.

Our post on the decision-making funnel crafted the journey a consumer partakes from identifying a product to becoming a lead and making a sale. The decision-making funnel has the following steps:

  • Awareness
  • Interest
  • Desire
  • Action

Users in the awareness stage are only, for the first time, aware that your product or service exists. They may have little or no interest in buying your goods or services. Users in the action stage of the decision-making funnel, have not only expressed interest in your product or service, but they desire it and are ready to take the decision of buying.  

It’s important to distinguish between keywords that reflect user intent at different stages across the decision-making funnel when adding keywords to your account. Search terms for your product or service that can describe it in one or two words are most likely actionable keywords for you. Some examples of actionable words are ‘travel agent’, ‘goldsmith’, ‘cushion covers’, ‘tabletop covers’, ‘graphic designer’, and so on.

Incorporating word modifiers like ‘cheap’, ‘local’, ‘buy and ‘best’ will make it more actionable. Experts recommend launching new campaigns with the most actionable words. You can expand to upper-funnel words once the campaign gets optimized and starts to become profitable. Not only does this help you become profitable faster, but it also helps establish a good quality score with Google.

Ads that respond to actionable keywords, like the above examples are the ones that have the highest CTR. If you’re advertising a clothing brand, users searching for a ‘pink dress’ will respond better to your best ad than users who search for ‘required material change.

In order to build a healthy advertising account, it is essential to create a history with Google that shows you write effective ads. Once you’ve done with the above mentioned, the next step would be to compile a list of potential keywords you would want to target using your keyword research. This can be accomplished using the various tools online as well as a bit of your own common sense.

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Frequently Asked Questions about Blogs in Business

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What topics should I write about in my business blog?

 Focus on topics that align with your business and provide value to your target audience. Address common pain points, answer frequently asked questions, share industry insights, and showcase your expertise. It’s about providing useful content that your audience will find relevant.

How can I make my blog posts more engaging?

Use a conversational tone, include visuals (images, infographics), and break up text with subheadings and bullet points. Encourage reader interaction through comments and social media. Incorporate storytelling and real-world examples to make your content relatable.


How can I promote my blog posts?

Utilize social media, email newsletters, and other marketing channels to promote your blog posts. Engage with online communities related to your industry, collaborate with influencers, and consider paid advertising to expand your reach.

How can I stay updated on blogging trends and best practices?

Regularly read industry blogs, follow thought leaders on social media, and attend relevant conferences or webinars. Stay informed about changes in SEO algorithms, content marketing strategies, and emerging trends in your industry.